Online Marketing

What is Web Marketing?

Online Marketing is application of Internet and associated innovations to attain the organization's marketing goals.

Web Marketing is about the Internet as a distribution channel. The Internet can be used as a PLACE to promote a services or product, offer details to prospective customers and to reach various geographical areas and specific niche markets.

CUSTOMER focused marketing is the key for success of any organization. Concentrating on consumer wants and needs will help a business to satisfy really to thrill its customers better and effectively. Building close relationships and keeping existing consumers is very essential due to the fact that acquiring Internet Marketing a new consumer is costly than keeping the existing customer.
Online marketing is best utilized in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is really important.

Online Marketing Tools

Online Search Engine Marketing

Since 85% of Internet web surfers utilize search engines to find new websites, browse Engine marketing is crucial. Research study reports show that the majority of online purchases originate from search engines. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of search engine traffic.

E-mail Marketing

E-mail marketing can be used to drive sales, offer client service and to develop close relationships with the clients. E-mail marketing is a cost efficient Internet Marketing tool and the results can be easily measured. If we are to rent an E-mail list from an outside source the response rates will be around 1 %.

Affiliate Marketing

Affiliate marketing is one website (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is run the risk of complimentary and expense efficient marketing since you pay only for performance.

Banner Advertising

Banner advertising was very much popular and click through rates were around 25% when its present for the very first time in 1994. At present we can't expect a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). The conversion rates are not acceptable banner marketing still considers as an efficient branding tool.

Viral Marketing

Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of details about brand-new websites.

Publicity

Promotion has to do with producing awareness, building trust and credibility. Online news release circulation plays the main role in this.

Browse Engine marketing is crucial since 85% of Internet internet users use search engines to discover brand-new websites. E-mail marketing can be utilized to drive sales, supply client service and to build close relationships with the consumers. Email marketing is a cost effective Internet Marketing tool and the outcomes can be quickly measured. Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new sites.